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Good Design is the key to Self Storage Success

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Good Design is the key to Self Storage Success

The old adage of ‘build it and they will come’ does not equate with success in the storage industry: your self storage design must suit your customers and their needs, not yours.

As in so many industries these days, the customer is king and if you are wise, you will do your homework on their needs before you put your self storage design plans into action.

Good Design is the key to Self Storage Success

The smart move is to get advice from an expert in the field right from the start. With in-depth knowledge of all the elements involved, council requirements, the things that work and the potential pitfalls, they will help you create the best self storage design, for the best self storage facility, for the best return on the investment you are making.

The smart move is to get advice from an expert in the field right from the start. With in-depth knowledge of all the elements involved, council requirements, the things that work and the potential pitfalls, they will help you create the best self storage design, for the best self storage facility, for the best return on the investment you are making.

Let’s fact it: the objective of this exercise is to maximise the financial performance of your facility, and you do that with the right mix of units. The ideal is to have your steel storage facility at 100 per cent occupancy 100 per cent of the time, and the only way to do that is to get your self storage design right.

A good self storage design will offer your customers a range of storage options, from small to large. How wide that range is could depend on the community you are servicing (mainly residential or commercial, renters or homeowners, or a mix of all of the above), as well as what your site will allow.

Whatever the size of the unit they are renting, all your customers want a self storage design that offers them peace of mind. They want to know their belongings are clean, safe and secure. They want ease of access for them when it suits them, but not for people who are not authorised to be there.

A good self storage design will include good access inside and out, so you may need to factor in a bigger lift, several staircases, plenty of parking, wider roadways, and anything that makes it easier for customers to take their goods in and out. That may seem an unnecessary expense, but if it means your customers are less likely to damage your building – and your investment – it’s a wise move.

While you want your self storage design to allow for maximum rentable space, you may need to think about too much building and too little space around it, especially if you are providing larger storage areas for boats and caravans.

It’s inconvenient for you if the building is damaged because your self storage design did not allow extra room for clients moving those boats and caravans around – not to mention how unhappy the clients will be, if they damage their prized possessions. Unhappy customers are not good for your business.

Good self storage design starts with a business plan. Will this business meet your goals? If the answer is yes, then you move onto the next phase – meeting the customers’ needs, because that’s the only way you will meet yours.